Selling a good or service is the aim of an advertising script. A compelling piece of copy grabs readers' attention, increases brand recognition, and persuades them to purchase the advertised good or service.

Many companies struggle with their digital advertising campaigns' performance because they don't have a well-thought-out strategy in place that goes well beyond just brilliant ad copy. And that's why we take conceptualization very seriously.

Similar to a story outline, a storyboard for a TV commercial serves as a condensed version of the finished product that you use to make future plans. They act as the visual reference guide for the entire filming process.

Finding locations for TV shows, movies, or commercials is known as location scouting in the film industry. An interior or exterior site is sought for by a location manager (or scout) to be used as the setting for scenes in a script.