Ajay Kumar
DIRECTOR & CO-FOUNDER
BOLD . EMOTIONAL . CINEMATIC
AK has directed commercials for Kenstar and Nippon Paints, blending emotional storytelling with visuals designed to drive impact.
He brings a clear point of view to every film. He focuses on performances and moments that feel honest, while keeping the story aligned with what the brand needs to say.
He’s comfortable working at scale, handling large crews and tight timelines with control. From casting to final cut, decisions are practical, deliberate, and in service of the film.
The work feels confident, focused, and built to perform across screens.
Kenstar Ad
Directed a high-energy commercial for Kenstar Home Appliances featuring the legendary actress Ramya Krishnan. This ad film cinematically showcases the brand’s diverse product lineup, including mixers, air fryers, microwaves, and air conditioners. It highlights the seamless blend of modern technology with everyday home elegance.
Nippon Paints
Directed the spirited "Tamizhan da" campaign for Nippon Paints, featuring cricket stars Dinesh Karthik, Washington Sundar, and Sai Sudharsan. The film draws a powerful parallel between the unyielding Tamil spirit and the paint's ability to withstand harsh weather conditions. It celebrates resilience while highlighting the brand’s impressive 143-year legacy of protection.
Sastry Balm
Directed in Ajay's signature family drama style, this touching TVC stars the acclaimed M.S. Bhaskar as an aging father trying to keep up with his son's demands. The narrative tenderly shifts from a generational misunderstanding to a moment of realization and care, positioning Sastry Balm as the trusted remedy for backaches and colds. A heartwarming story that blends emotional depth with product efficacy.