AJAY KUMAR.
Director & Co‑Founder
ABOUT
AK doesn’t pick dream brands because to him, every brand deserves the same energy. He approaches every project with curiosity and intent, regardless of scale. For him, the brief is only the starting point. What matters is how honestly the story is told.
THE PHILOSOPHY
He believes we feel first, then we think, and that’s what makes storytelling such a powerful tool. He's obsessed with human emotion, fascinated by what makes people stop and feel something.
THE PULSE
AK lives to eat, not eat to live. He recharges through films, long drives, and falling into philosophical rabbit holes, usually soundtracked by timeless guitar solos from David Gilmour or Slash. Every now and then, an existential question sneaks in. It usually sticks.